SUNSET® Announces New President of BerryWorld America®, Andrew Maiman
- by Jordan Okumura
KINGSVILLE, ONTARIO - Mastronardi Produce® continues to make moves in its progressive and forward-thinking evolution this June with the appointment of Andrew Maiman to the role of President, BerryWorld America® (BWA).
“Andrew is joining BWA at a pivotal moment in the evolution of the American berry market,” said Paul Mastronardi, President and CEO of Mastronardi Produce. “With his extensive experience in the category, I’m convinced he’s the person to successfully chart this ground-breaking initiative.”
Maiman’s hire is the latest development from an exciting joint-venture partnership between Mastronardi Produce® and BerryWorld®, a UK-based berry company. In this role, Maiman will pilot category-changing growth alongside the company’s Board of Directors.
Maiman brings over twelve years of experience in fresh berries to his new role, joining a winning team of fresh produce industry leaders who have their sights set on revolutionizing the North American berry market, according to a press release. That team of leaders is comprised of Paul Mastronardi, along with Adrian Olins, Commercial Director, BerryWorld Group®; and Wil Beekers, European CEO, BerryWorld Group.
“Andrew is the perfect addition to an already stellar team,” said Nicole Balderas, Vice President of Marketing at Mastronardi Produce. “Paul Mastronardi is a visionary brand builder, Wil Beekers is a berry varieties expert, and Adrian Olins is a global supply chain guru. Coupled with Andrew Maiman’s talent and legacy of business development excellence in the berry category, BWA will be a force.”
This team of industry trendsetters has tremendous expertise in fresh produce and berries and will go to market with a demonstrated track record in pioneering innovation and customer service, along with an impressive portfolio of berry varieties.
“BerryWorld America is positioned to transform the North American berry industry,” said Maiman. “I’m looking forward to leading the business to explosive growth.”
Congrats, Andrew, on your new role with BerryWorld, and to the entire team on the fruitful joint venture ahead!