DELANO, CA - Sunview Marketing International has shared the first look at its 2024 Central Valley harvest, and if we have any advice for retailers, it’s to buckle up for an advantageous California table grape season!
“The table grape season outlook for this year is robust, and we are fully prepared to supply our fresh, high-quality grapes to our retail partners and consumers worldwide. Their role as our valued stakeholders is crucial in this process,” Mitch Wetzel, Vice President of Sales and Marketing, confidently stated.
Sunview’s table grape program is scheduled to commence in early July, bringing a wide range of traditional varieties like Sugraone, Flame, and Summer Royal, complemented by new early varieties of green, red, and black grapes. By the end of July, the provider will begin shipping its exclusive Sparkle® and Stella Bella® brands. Sunview’s mid-season grapes include its proprietary Gem®, Sweet Bella®, Sorella Bella®, Sweet Carnival®, and Carnival Fruit Punch® varieties, all of which are exclusively available from the company.
As a press release assured, Sunview will also have a variety of green, red, and black organic grapes available from July through the end of the organic season in December, ensuring exceptional quality and consistent availability.
“We've been receiving a steady stream of messages from consumers eagerly anticipating the arrival of Sunview grapes in their local grocery stores. The wait is almost over,” Wetzel continued, highlighting the strong consumer demand and trust that consumers have in the Sunview brand.
The grower reported with confidence that it is starting the season on a strong note and expects to maintain this momentum throughout the year.
“All grape growers are eagerly awaiting the start of this year’s crop. Last season, California growers met the challenge of unusual weather events and a hurricane and could still exceed customers’ grape quality expectations,” Wetzel added. “This year, we confidently expect to provide the highest quality and best-tasting fruit in the produce department. We anticipate that this season, grapes from California will continue to deliver exceptional quality that buyers and consumers can count on. We look forward to an excellent harvest as we move toward the summer months.”
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