MCFARLAND, CA - Television, magazines, social media, radio, billboards, bus stops, and the list goes on. You name it, you can advertise with it. So, how does one product stand out among the rest in this world where consumers are consistently inundated with marketing materials? For Sunview Marketing International, the answer is creativity. Harnessing the power of outside-of-the-box thinking and striking visuals, the table grape savant has garnered attention for its Sweet Carnival campaign, earning it the Besties Award for Best Alternative Marketing Campaign.
“Sunview has a history of being at the forefront of innovation, and Sweet Carnival is another example of our commitment. Unique marketing for this brand has helped break through the clutter and deliver a clear message that Sweet Carnival is different from other grapes,” says Mitch Wetzel, Vice President of Sales and Marketing. “As a result, our retail partners have experienced incremental category growth with this grape and our other proprietary brands. We are a third-generation family farm that has been committed and always will be committed to innovation and being our customers’ Single Source for grapes out of California. Thank you for recognizing us with the Besties Award.”
When Mitch says, “unique marketing,” it is an understatement. Taking the Sweet Carnival name and running with it, Sunview catapulted its buy-side customers and shoppers right into the fairgrounds, complete with carnival games, rides, a big top, and of course, delicious table grapes.
To achieve this feat, Sunview has gone above and beyond, creating everything from a 3D pop-up carnival tent that, once assembled, was used in a giveaway to a scratch-and-sniff sticker that brought the scent of sweet table grapes to the pages of The Snack magazine.
While I am not at liberty to share more details yet, I know that the company is taking it up another notch soon, raising the bar even higher for industry marketing campaigns.
With this new standard set, marketers, it is time to get your creative juices flowing and let your imaginations run wild because the sky is the limit when it comes to making your products stand out.
Congratulations to Sunview on its Besties Award and thank you for inspiring us with this awe-inspiring campaign!
