Superfresh Growers® Announces the Arrival of Super Cherry™

Mon. May 25th, 2020 - by Lilian Diep

YAKIMA, WA - They often say that bigger is better, and Superfresh Growers® has certainly taken this sentiment to heart with its latest launch. The company recently announced the arrival of the Super Cherry™ brand, one of the biggest cherries on the tree. The 2020 line-up includes both Dark Sweet and Rainier cherries in pouch bags and clamshells. Exclusively grown and shipped by Superfresh Growers, these jumbo northwest cherries will deliver a premium, special cherry offering that complements retailers’ “every day” cherry programs.

Catherine Gipe-Stewart, Communications Manager, Superfresh Growers®“This summer, we are expecting a sensational crop of jumbo sized Rainier and Dark Sweet cherries,” describes Catherine Gipe-Stewart, Communications Manager. “As normal summer plans are changing, and consumers spend more time at home, they are treasure-hunting groceries stores for cool food to elevate backyard cookouts. Super Cherry is ideal for delighting family members with an exclusive-feeling produce item.”

During the past decade, Superfresh Growers has continually invested in farming with the objective of creating large, delicious fruit, while extending the cherry season. According to a press release, as the demand for larger fruit increases, the Superfresh farm team continues to prune and train trees to create larger fruit size.

Superfresh Growers® recently announced the arrival of Super Cherry™, one of the biggest cherries on the tree

“Cherries are one of the produce department’s top-dollar items, and we recognize the importance of helping retailers creatively optimize their cherry sales outside of the traditional Fourth of July and Canada Day promotional period,” says Gipe-Stewart. We expect families to forego traditional vacations this summer and stay close to home with small groups of family and friends. Cherries will be a popular way to add excitement to backyard picnics and grilling. We are happy to have a good-sized crop to support these backyard adventures!”

To get ahead of this massively sweet variety, be sure to get in touch with Superfresh Growers today!

Superfresh Growers®