LAKE CITY, MN – SweeTango Apples is unveiling a new website in order to kick off its fall marketing season. SweeTango believes that the updated retailer section, new profiles and snapshots of its growing partners, and a host of delicious recipes and apple pairings will give its partners the content they have been asking for with apple season drawing close.
“SweeTango is a premium variety, and our customers love the snap of satisfaction that comes with biting into the apple,” says Tim Byrne, Executive Director of Next Big Thing, A Growers’ Cooperative which grows and markets SweeTango. “The new SweeTango.com is a great reflection of the SweeTango experience – bold, zesty and flavorful.”
To check out the new website for yourself, click here.
According to a press release, the new website is part of SweeTango's “The Sweet Spot of the Apple Season” national marketing campaign. This campaign focuses on combining traditional retail promotions with innovative new digital ones for an enhanced interactive customer experience.
Other new website features include:
- Biographies of SweeTango's growing partners in the U.S. and Canada
- “The SweeTango Story” – a video sharing the origin of the SweeTango variety
- Information about retailers, store locations, and SweeTango events
- Grower stories, sampling opportunities, and media clips as the season approaches
- Retail partners will be able to access grower sales, SweeTango images, logos, in-store signage and more.
According to a press release, SweeTango apples are sold for a limited time each fall. They are a crossbreed between the Honeycrisp and Zestar! apple varieties.
