TUCSON, AZ - Ready to heat up your business game under the Arizona sun? Registration is now open for SWIPE 2026 taking place January 22-24, 2026, in Tucson, Arizona.
“There’s nothing like the energy at SWIPE. It’s where business gets done, ideas get exchanged, and relationships that drive real growth are built,” says Raquel Espinoza from Produce House, Chairwoman of the FPAA, in a press release.
The Southwest International Produce Expo (SWIPE) is produced by the Fresh Produce Association of the Americas and held at the stunning JW Marriott Starr Pass Resort & Spa in Tucson. This is where the boldest and brightest in fresh produce gather for an exhibitor trade show like no other. From hot-topic educational sessions to a buzzing exhibitor floor, SWIPE is your ticket to take center stage in the Southwest produce scene.
During the educational sessions, attendees will hear from retail and food service buyers on the latest trends in the industry, issues impacting buyer/seller relationships, and more. Talk to the experts about the latest in trade and supply chains.
SWIPE 2026 is also home to the 56th annual Desert Golf Classic golf tournament. Held on Thursday, January 22, this event is the premier spot to do business while on the green.
“Out on the course, the walls come down and real connections happen. That’s what makes the Desert Golf Classic such a great kickoff to SWIPE 2026,” says Kyle McGrath of Tricar Sales. “The Desert Golf Classic gives attendees a relaxed, fun setting to build real business relationships.”
Spots are limited for booths and the Desert Golf Classic, and they are moving fast. Click here to learn more about exhibiting, attending and golfing at SWIPE 2026. See you in Tucson!
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Fresh Produce Association of the Americas
The Fresh Produce Association of the Americas and its members help to ensure North America’s uninterrupted access to…
