Tanimura & Antle and The Produce Mom Launch #FamilyFarming Campaign
- by Jessica Donnel
INDIANAPOLIS, IN - Tanimura & Antle and The Produce Mom® have announced that together they have launched a #FamilyFarming Campaign to bring consumer awareness to Tanimura & Antle’s company blog, titled Family Farming.
“At Tanimura & Antle, we pride ourselves in being innovative conventional farmers and true stewards of the land,” says Caitlin Antle-Wilson, Sales & Marketing Director at Tanimura & Antle. “Our blog, Family Farming, as well as our partnership with The Produce Mom, are great ways for Tanimura & Antle to share our story.”
Including a Pinterest contest to encourage consumers to follow Tanimura & Antle on Pinterest, the campaign encourages social sharing of specific blog content. Particularly, the company would like to highlight Brian Antle’s recent Forbes Award for Plant Tape, sustainable hydroponic farming, and factual answers to common consumer inquiries surrounding farming practices, produce shelf life, and at-home vegetable preparation.
“The celebration of Tanimura & Antle as an American Family Farm is ideal for Labor Day conversation on Social Media,” elaborates Lori Taylor, Founder of The Produce Mom. “Tanimura & Antle consistently pays tribute to their farm workers, through programs such as the T&A 20 Year Club, housing developments, and more. I’m excited to tell the #FamilyFarming story!”
According to a press release, the #FamilyFarming Pinterest contest will run through September 2, 2015. Blog posts, social media promotion, and fresh produce giveaways will also be part of the #FamilyFarming campaign, so stay tuned!