Tanimura & Antle Announces "Be Bold" Contest to Gain Strong Sales of Artisan Sweet Italian Red Onion
- by Melissa De Leon
SALINAS, CA - Game on for those looking to compete in Tanimura & Antle’s new contest, Be Bold. Happening May 14th through July 8th, the contest taps into the excitement swirling around Artisan® Sweet Italian Red Onions' peak season this summer, strategically celebrating the onion with promotional opportunities for Memorial Day, Father’s Day, and the 4th of July.
“This display contest is a great opportunity to engage with our customers' produce departments, as well as promote directly to the end-user,” said Director of Marketing Kyla Oberman. “Our Artisan Sweet Italian Red Onions' unique attributes are deserving of such a promotion; paired with the theme of summer barbecue provides the opportunity for our retail partners to share our provided recipes, tips, and tricks on how to utilize these sweet, mild tasting onions.”
Point of purchase materials are available for retailers jumping on this opportunity to promote the Artisan Sweet Italian Red Onions, including high-graphic display bins, store banners, shelf header cards, iron man posters, recipe tear pads, recipes, photography, and social media content.
Retailers wanting to compete in this latest promotion can create a bold, sweet, in-store display; snap a photo of the display; and then complete an online entry form. The Be Bold contest displays must reside in the produce section, and the company encourages merchandising the onions alongside other complimentary products like barbecue sauces, grill seasonings, and other summertime fun festivity must-haves. Also, the displays must stay put for one week, at a minimum.
“Tanimura & Antle has over 20 years of experience growing, breeding, and harvesting this unique variety of onions,” said Commodity Manager Vince Gomez. “Our Artisan Sweet Italian Red Onions are unrivaled in quality and flavor during the upcoming summer months, and we’re thrilled to provide our customers with the tools they need to encourage sales in their produce departments.”
Participants throwing their name into the ring will receive a Tanimura & Antle apron as a thank you prize from the company, but the top five displays will get a $100 VISA gift card. However, there must be one display to rule them all, so the grand prize winner with the most eye-catching and boldest Artisan Sweet Italian Red Onion display will get a Traeger barbecue grill.
According to a press release, the criteria judging entries for the Be Bold contest include the following:
- Abundant use of Tanimura & Antle Artisan Sweet Italian Red Onions
- Use of the provided Be Bold in-store and digital assets
- Overall creativity of the store display
- Supporting store advertisements and/or the display being featured on the store’s social media channels
- Reported success in generating sales of Tanimura & Antle Artisan Sweet Italian Red Onions
The Artisan Sweet Italian Red Onions are available year-round and grown both organically and conventionally in Tres Picos and Salinas, California, and Yuma, Arizona. Great chopped, slivered, and diced, these make for an easy add-on with burger necessities, pizza toppings, dips, sandwich ingredients, and more!
Wanting more details on the promotion? Check out the website here: www.taproduce.com/be-bold.
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