BANCROFT, WI – Tasteful Selections is launching a new campaign with non-profit organization Katie’s Krops to take action in the fight against hunger.
The campaign, dubbed “Meet Your Grower,” highlights local Katie’s Krops growers and educates customers about local hunger relief efforts. In addition, for every specially marked bag of Tasteful Selections’ Ruby Sensation and Honey Gold potatoes sold from October through January, the company will donate a portion of the profits to Katie’s Krops as part of the campaign, according to a press release.
Tasteful Selections will provide select retailers with customized demonstrations, display contests and POS materials this fall to promote the campaign.
Russell Wysocki, President and CEO of RPE Inc., and Co-Owner of Tasteful Selections, said that part of the aim this year is to help raise awareness about Katie’s Krops and end hunger.
“We want to make it easier for people to support those in need within their own communities, especially during the holiday season,” said Russell Wysocki, President and CEO of RPE Inc., and Co-Owner of Tasteful Selections.
This is the third year Tasteful Selections has partnered with Katie’s Krops and Founder and Chief Executive Gardener Katie Stagliano.
“This year’s campaign provides a great opportunity to engage and educate the public about Katie’s Krops mission and how proceeds from the sale of the Katie’s Krops Tasteful Selections packages can really make a difference for those in need in their local communities.”
Katie’s Krops donates thousands of fresh produce to organizations helping people in need from Katie’s flagship garden in South Carolina and by awarding grants to youth-led gardens. There are currently over 80 Katie’s Krops gardens growing across the country in 30 states. The goal is to create and maintain 500 gardens nationwide.
RPE and Tasteful Selections will continue to donate proceeds from packages of Tasteful Selections potatoes to help fund Katie’s Krops gardens.
