Tasteful Selections® Launches New Small-Bite Campaign
- by Maggie Mead
ARVIN, CA - Sometimes, even the most lilliputian of bites can boast grand flavors. Tasteful Selections® is bringing new inspiration to the bite-sized potato category with the next theme of its Small-Bite Campaign, Comfort in a Small-Bite, which speaks to the comfort food-status of potatoes, both during and outside of the holidays.
“As we move into the last theme of our Small Bite Campaign, we want to provide comforting recipes and flavors that our consumers can share during the holiday,” said Tim Huffcutt, Marketing Director for year-round potato and onion shipper, RPE. “Offering eight new recipes that are comforting and highly flavorful. These recipes include, but are not limited to, Roasted Potato Poutine, Mediterranean Pot Roast, and Cheesy Potato Fondue.”
For the last 12 months, Tasteful Selections has brought consumers happiness, wellness, creativity, inspiration, and adventure all in one small bite. Now, with the end of 2019 (and the decade!) in sight, the company is ready to bring comfort back to the kitchen with its Comfort in a Small Bite campaign, a press release states. Providing eight new recipes, cooking tips, and prizes on its website, the campaign encourages consumers to indulge in the flavor of each bite-sized variety and take comfort in their quick cook times and consistent sizing.
“We hope that this campaign has highlighted the versatility and ease of preparation our bite-size potatoes bring to the table,” Huffcutt said. “As a perfect way to transition to a new year, we want to close on the truly comforting flavors Tasteful Selections bite-size potatoes provide.”
Through the campaign, consumers can enter to win a prize package that will help them create comforting recipes for their friends and family. Some of the prizes up for grabs include a slow cooker, an immersion blender, a 10-piece bakeware set, and more.
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