BANCROFT, WI - Tasteful Selections™ is launching a new retail campaign, dubbed #RescuedMoments.
The promotional campaign encourages consumers to spend more quality time with family by creating time-saving recipes with useful cooking tips.
POS materials, including Tasteful Selections bins with #RescuedMoments recipe tear pads, will promote the brand’s quick cook times, fantastic flavors, and consistent quality in every bag, according to a press release. Retail stores in select markets will feature brand ambassadors engaging with shoppers through product information, coupons, recipe cards, and more.
Tasteful Selections’ chef partners, Michelin Star Chef Joey Elenterio and kid-Chef Jack Witherspoon will endorse the campaign via 12 upcoming recipe and tip videos, hosted on TastefulSelections.com/RescuedMoments. The page will feature monthly meal planning calendars, which incorporates content from food and mom bloggers.
Check out one of #RescuedMoments recipe videos with Chef Elenterio below!
Rounding up the campaign is a new sweepstakes and several giveaways on social media. The grand prize winner of the #RescuedMoments Sweepstakes will win a trip to Chef Elenterio’s new restaurant, Cadence, in San Francisco. Two additional winners will receive kitchen cookware.
The #RescuedMoments campaign will continue from now through September.
