Tour de Fresh Announces Route and Beneficiaries of 2019 Ride
- by Maggie Mead
WATSONVILLE, CA - I’ll be honest, I’m not one to ride bikes—never really learned. But I can certainly appreciate other people riding bikes, especially if it’s for charity. Presented by The California Giant Foundation, Tour de Fresh has announced the new 2019 route for its sixth annual ride to benefit the Salad Bars to Schools public health campaign. This year’s four-day ride will take place in the fall, and riders will be treated to the picturesque views of the Pacific Ocean and coastal highways as their backdrop.
“We’re so excited and appreciative of the support we’ve garnered over the years,” said Cindy Jewell, Vice President of Marketing for California Giant Berry Farms, in a press release. “The amount of dedication and training that our riders endure for this cause inspires all of us volunteers to work harder for Tour de Fresh.”
Riders will begin their journey in Carmel, continuing along the breathtaking and historic Big Sur Highway 1 to Cambria. On the second day the course takes riders south from Morro Rock to Solvang, subsequently returning to the coastal highway from Carpentaria to Redondo Beach on the third day. On the fourth and final day, the group will ride from Redondo Beach inland to Anaheim, landing on the steps of the convention center, just in time for the 2019 PMA Fresh Summit.
Tour de Fresh riders will raise money for salad bars in the following districts:
- Rosedale Union School District (CA)
- Lost Hills Union School District (CA)
- Acalanes Union High School District (CA)
- Mt. Shasta Union School District (CA)
- Palmdale School District (CA)
- Mother Lode Union School District (CA)
- Ramona Unified School District (CA)
- South Whittier School District (CA)
- Barrow County Schools (GA)
- Wadsworth City Schools (OH)
- Washington County Schools (TN)
- Fort Worth ISD (TX)
Participants including industry leaders, riders, and friends and family of riders will have the opportunity to do good by supporting a cause that has impacted approximately $1.3 million in additional produce sales by placing salad bars in schools across the country. The key regions identified have asked for multiple salad bars for a total of 45 to serve the communities with the greatest need.
Sponsorship opportunities to support childhood nutrition are still available, and if you choose to join the cause and take advantage of this marketing opportunity leading up to Fresh Summit, you will be in good company alongside these current sponsors: Americold, AndNowUKnow, Basil Seasonal Dining, California Giant Berry Farms, C&S Wholesale Grocers, Coosemans, DMA Solutions, Earthbound Farm, Emerson, Fresh Plaza, Good Foods, Gusto Handcrafted Pasta & Pizza, iTradeNetwork, JAZZ Apple, Lipman Produce, Mission Produce, Paramount Export, Produce Marketing Association, Regal Marketing, Renaissance Food Group, Robinson Fresh, Sakata Seed, Specialty Produce, SunFed Perfect Produce, and Western Precooling.