Tour de Fresh Premier Sponsorship Submissions Close April 22nd

Sponsored Message
Learn More

Wed. April 20th, 2016 - by Melissa De Leon Chavez

WATSONVILLE, CA - Tour de Fresh premier sponsors will see their brand on riders’ kits as they make the 275 mile trek from Napa into Monterey, California, along with the eyes of the industry as they make their way to the annual PMA Foodservice Conference & Expo. Will you see yours?

The window closes this Friday, April 22nd, leaving just today and tomorrow for companies to apply to be on the jersey of a rider pushing fro produce consumption in schools across the U.S.

Cyclists begin the ride on July 26th, finishing up on the 28th in time for the PMA Foodservice kick off at the Hyatt Regency Hotel & Spa in Monterey, California.

The Tour de Fresh has continually broken its own records since its premier ride in 2014, having successfully raised $150,000 last October towards placing salad bars in schools.

Cindy Jewell, VP of Marketing, California Giant Berry Farms“It’s amazing to see brands, both in and outside of the fresh produce industry, step up in support of our riders who spend months training and raising money to make a school’s wish come true,” Cindy Jewell, VP of Marketing for California Giant Berry Farms, commented in a previous press release, which detailed that sponsorships for 2015’s event garnered 51 million media impressions.

Last year also saw placement in more than 300 digital and print publications combined, making it both a key promotional opportunity, a good cause overall, and a strong push for produce.

Since its 2014 inception, Tour de Fresh has successfully placed more than 100 salad bars in schools across the U.S., presenting fresh fruits and veggies to thousands of students.

But there are still many more cafeterias to fill. To take up the challenge and help Tour de Fresh break its record for a third consecutive ride, click here.

Tour de Fresh