Tour de Fresh Raises Over $136,000 as Racers Gear Up for Next Year
- by Jordan Okumura
ANAHEIM, CA - The inaugural Tour de Fresh race was a roaring success, raising over $136,000 for United Fresh's Let’s Move Salad Bars to Schools Campaign. 41 racers from companies throughout the produce industry biked from Carmel, CA to Fresh Summit in Anaheim, CA to put produce on the map and donate over 40 salad bars to schools across the United States.
In order to showcase the highlights of this race, which has captivated the focus of the produce industry, Tour de Fresh has released its official 2014 highlights video. Check it out for yourself below:
Buoyed by the success of this first year, the men and women behind the Tour de Fresh are already exploring several exciting ideas for next year and new sponsorship opportunities. Brock Nemecek, Creative Manager at DMA Solutions, shared with me that there's talk of the 2015 Tour de Fresh doubling the fundraising accomplishments of this year's race!
Tour de Fresh is already hard at work on formalizing the destination, ride route, roster size and sponsorship opportunities for next year's race. While these details are not yet ready to be released to the industry, Brock shared that the official Tour de Fresh Facebook, Twitter, and newsroom on its website will be must-follow sites for industry members wanting to be in-the-know with the latest news.
Events like these showcase the best of our industry. We are lucky to have countless talented men and women working every day to make fresh produce more accessible to people everywhere, and the Tour de Fresh just shows how willing they are to go the extra mile, quite literally, for this cause.
AndNowUKnow would like to congratulate Tour de Fresh and its racers for achieving this very impressive fundraising goal. We'll see you next year!