FRESNO, CA - There’s nothing like a new, fresh identity to spruce up your outlook, especially if millions of people have their eyes on you. Trinity Fruit Company is ready for the whole world to see what it has to offer as it recently debuted a new logo and a refreshed look on its website.
“As Trinity has continued to grow as a company, we wanted to evolve with the world around us. That being said, we currently refreshed our logo, simplifying and modernizing our look,” comments Angela Hernandez, Director of Marketing. “We are more than a grower, packer, and shipper, and we wanted to pivot the way we have branded ourselves in the past as more of a cross-aisle supplier in the industry.”
Eagle eyes and sharp minds will notice the new company logo, which is clean and imaginative, nudging the viewer to think about growth and possibilities.
“Our initial goals for the logo were to make it clean and simplified but to keep it classy and elegant,” explained Jeri Elsasser, the company’s Creative Director. “We incorporated the three green leaves as our Trinity symbol to show our ag roots. There was a long process with many options before we finally decided, but we knew this logo design was timeless and a perfect fit.”
Talk about rebranding! Coupled with this new brand, Trinity also updated its website. The new site features a clear, dynamic look highlighting its core items in vibrant detail and color. Transitions are smooth, and navigation is easy with user-friendly menus to click through. And the final result really shines thanks to Trinity’s intuitive planning.
“With the re-design, we completely reimagined what an ag website could be—and now is,” Jackie Nakashian, Trinity’s Brand Manager, chimed in. “We wrote a new copy, took new headshots, and showcased a modern new layout.”
Overall, the visual appeal and aesthetic will keep visitors clicking and exploring, taking them on a journey that not only encapsulates the fresh produce the company offers but Trinity’s broad lineup of harvest box shipments and healthy juice.
“The reactions we are anticipating are just what we have been receiving—people love the new look!” continued Angela. “Along with our new website and logo, we also launched a new functional line of juices to our Squeezed Juice® brand to provide health and nutrition in more convenient ways, and we can’t wait to explore the possibilities in store.”
Evolving and updating is the name of the game to stay fresh and front-of-mind for shoppers, and with this new look, Trinity has it in the bag. Stay with ANUK as we continue to keep an eye out for more industry developments.
