<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;line-height:130%">Lubbock, TX</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">By Eric Anderson<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">4.4.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>United Supermarkets, LLC is expanding its social media presence for three of its four store formats. The new structure gives each of the banners – United Supermarkets, Market Street and Amigos – its own unique and separate set of social media pages on several platforms.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/unitedfresh-supermarkets.jpg" alt="APRIL 4 -2013 IMAGES" /></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>The company’s social channels were previously aligned geographically; however, the new alignment by brand allows each banner to have unique representation on Facebook, Twitter and other social media platforms.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“As we became more active on social media, we realized that publishing content about all three of our banners to a single Facebook or Twitter page wasn’t the most desirable way for our guests to stay updated on what was happening in the stores where they shop.” said Kelly Podzemny, social media coordinator for United Supermarkets, LLC. “Now they can follow only the banners where they shop, or all three if they like, and not be exposed to the same message twice.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> “Social media has been a great way to engage with our guests. We are evolving from simply being a grocery store to becoming a valuable source for interesting, entertaining and useful content.” says Jennifer Nanz, digital media manager for United Supermarkets, LLC. “Our goal is to provide relevant information to our guests, and narrowing our message to the specific banner helps us achieve that goal.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.unitedtexas.com/" target="_new">United Supermarkets</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
