CORONA, CA - In another big move to boost its growing sales department, Veg-Fresh Farms has hired 25-year retail produce veteran Chris Jacoby.
A produce merchandising and category management specialist, Jacoby started his career in-store at Albertsons, quickly working his way up to Produce Category Manager for the company’s Southern California division. Jacoby also holds experience as Director of Produce for Haggen’s Southern California Division and as a member of the sales and procurement team at Coast Produce, where he worked closely with marketing to develop new packaging and product lines.
“As Veg-Fresh Farms continues to expand our commodities and product lines, we were looking for someone who understands all sides of the business. Chris’ experience and talent are a perfect fit for Veg-Fresh Farms,” explained Dino Cancellieri Sr., Partner at Veg-Fresh Farms. “His retail savvy, sales experience, and years of produce merchandising and marketing will help to drive our programs to the next level”.
Partner Dino Cancellieri Jr. also weighed in on the addition of Jacoby and his impressive skill set, explaining he will be working closely with the sales and marketing team as Veg-Fresh Farms expands its brands and launches new product lines.
“Veg-Fresh Farms experienced substantial growth in the last two years, and the need to hire people with the right balance of retail and sales experience has been an essential part of growing our team,” added Cancellieri Jr.
A third generation family-run agribusiness, Veg-Fresh Farms provides fresh produce to national food service chains and national retailers under the Veg-Fresh Farms, Crystal Cove Berry Farms and Good Life Organic™ labels.
