Veg Fresh Farms' Daniela Juarez Discusses Global Produce & Floral Show 2025

CORONA, CA - The time has come for industry members to don their trade show hats and make their way toward Anaheim, California, for the International Fresh Produce Association’s Global Produce & Floral Show. This year, Veg Fresh Farms will highlight two programs that exemplify its prowess: PreCut Solutions and pumpkins.

“Our booth will be a 10x30 space transformed into a vibrant fall display, featuring an incredible selection of pumpkin and squash varieties. October is pumpkin season, and we’re leaning into the colors, textures, and festive energy that fall brings—it’s the perfect backdrop to show buyers what sets our seasonal program apart,” Daniela Juarez, Marketing, began telling me. “We’re also highlighting our PreCut Solutions program featuring our Pico de Gallo, where we guarantee the cilantro stays fresh and crisp for 14 days. Processing excellence from the source isn’t just our tagline, it’s the value we offer to our customers with our entire line of sliced and fresh-cut fruits and vegetables, creating time-saving solutions as well as quality.”

Of course, the Veg Fresh booth wouldn’t be complete without showcasing the supplier’s year-round staples: tomatoes, citrus, cucumbers, and more. Together, this lineup reflects the diversity and reliability of Veg Fresh programs—seasonal and staple, fresh and innovative.

“We want visitors to walk away from our booth knowing that Veg Fresh Farms is more than just a produce supplier—we’re a solutions partner,” Daniela continued. “Our portfolio spans seasonal specialties, everyday staples, and innovative value-added items. Whether a retailer is looking for bulk or consumer-ready packs, or a foodservice buyer needs consistent precut items to streamline their kitchen operations, we provide customized programs tailored to each customer’s needs. Veg Fresh Farms is a trusted, one-stop shop for fresh produce solutions—backed by quality, innovation, and service that customers can rely on.”

If you will be in attendance, be sure to visit Veg Fresh at the show to experience all of this in person at booth #1204. With pumpkins and PreCut Solutions in the spotlight, the Veg Fresh team is ready to share ideas, answer questions, and explore new ways to support your business.