<p>The Vidalia Onion Committee (VOC) is launching a new long-term promotional campaign entitled "V is for Vidalia." The campaign, which is set to begin April 21, will focus on promoting the versatility and benefits of Vidalia Onions to consumers, according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">"Our goal is to reach a younger consumer demographic," explained Susan Waters executive director of the VOC, "And this fun, energetic campaign, combined with increased digital and social media activities, is the first step in reaching the Millennial consumers and starting to establish their long-term loyalty for the Vidalia Onion brand."<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/vidalia031814bdy1.jpg" alt="St Paddy's Cropped Images" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">To kick off the promotion, the VOC is providing field tours for food bloggers on April 25-26. The tours will coincide with the 37th annual Vidalia Onion Festival, giving bloggers not only a chance to get a behind the scenes look at the Vidalia onion industry, but also participate in select festival events.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">"We are excited to invite food bloggers from around the country to tour the Vidalia onion fields and packaging facilities at the beginning of our season. Our goal is to educate them on the entire experience from farm to fork and let them become more familiar with how and where Vidalia onions are grown," said Kevin Hendrix chairman of the Board of Directors for the VOC.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The 2014 "V" campaign is set to include: On pack brand messaging, a digital coupon, social media outreach, point-of-sale materials, national food blogger contest, advertising and public relations activities, and food blogger field tours.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Retailers can also request POS materials from their Vidalia onion supplier which will feature the colorful "V is for Vidalia" theme, including full and half bin displays, and a self-adhesive tear-off recipe pad.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.vidaliaonion.org/" target="_new"> Vidalia Onion Comittee </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
