Village Farms Fresh and Blue Radix Harness AI to Revolutionize Greenhouse Agriculture; Arie van de Giessen and Ron Hoek Comment


Fri. June 21st, 2024 - by Melissa De Leon Chavez

LAKE MARY, FL - There are many ways to achieve enhanced quality and efficiency on the supply-side and harnessing artificial intelligence (AI) is certainly one of them. Companies like Village Farms Fresh and Blue Radix are seeking to revolutionize greenhouse ag, utilizing AI-driven solutions to usher in a new era of efficiency and quality.

Arie van de Giessen, Vice President and Facility Manager, Texas, Village Farms Fresh

“I like to say that ‘AI is our friend’ because it is doing what we are training it to do and it keeps improving. Blue Radix makes life easier so we can focus on the many other important aspects of greenhouse growing,” Arie van de Giessen, Vice President and Facility Manager in Texas.

Viewing technology not merely as a tool for growth but as a cornerstone of sustainable practices, Village Farms Fresh has invested in AI-driven solutions that enhance the quality of its offerings while also underscoring its commitment to supporting the growers who drive its success. As the company explained in a release, the benefits of AI in agriculture extend beyond individual operations, influencing everything from market competitiveness to environmental stewardship. By optimizing resource use and minimizing waste, AI empowers growers to cultivate crops with optimal quality and sustainable production.

Companies like Village Farms Fresh and Blue Radix are seeking to revolutionize greenhouse ag, utilizing AI-driven solutions to usher in a new era of efficiency and quality

Armed with AI-enabled insights and capabilities, the supplier is able to devote more time to nurturing crops to their fullest potential and delivering exceptional quality produce to its customers.

At a recent panel discussion featuring Blue Radix, Ron Hoek shared that these advancements not only elevate the quality of produce but also markedly improve the well-being of growers.

Ron Hoek, Chief Executive Officer, Blue Radix

“Autonomous growing with Crop Controller really is a win-win for the team and company. Besides the financial and sustainable benefits for the companies, our customers tell us they have more peace of mind,” the CEO of Blue Radix said. “They can improve their work-life balance as no check in the evenings or weekends are necessary. “

To dive further into the ways Village Farms Fresh and Blue Radix are blending human expertise and technological prowess to advance the greenhouse ag industry, click here.

ANUK will be sure to bring more updates your way, so stay tuned!