LOS ANGELES, CA - Vision Produce Company has recently announced that it’s ready for the mango game. The company is now offering mangos for its latest program, “Ripe & Ready,” for the U.S. after seeing great success in Europe for the past 10 years. Seeing as Phoenix has already garnered a 60 percent increase in sales, I’d say Vision Produce is on the right track.
“Our initial results show that the consumer has an extraordinary eating experience, and this can be verified when our retailer reports that their sales have doubled,” commented Jesse Sepulveda, Mango Category Manager. “Our next opportunity for this program is foodservice, where we see huge potential for a consistently ripe product.”
When shopping, consumers sometimes have the misfortune of picking an unripe product, thus leading to a drop in repeat purchases. According to the press release, the Van Gogh Mangos are being ripened locally to guarantee freshness and provide the optimal eating experience for the customer, following the protocol established by the National Mango Board (NMB). Vision Produce hopes to achieve that “second chance” with consumers in its latest campaign.
“Mirroring the banana and avocado categories, mangos are the next item we feel can benefit immensely from a ripe and ready program,” continued Sepulveda.
With excellent quality and a sweetness to back it up, the premium mango delivers a memorable taste that will bring in sales and repeat customers. Keep reading ANUK for more updates as the seasons change.
