KEASBEY, NJ - Wakefern Food Corp is dedicated to perfecting the public perception of its banner Price Rite Marketplace. The company has reported on monumental rebrands in Connecticut, Maryland, Massachusetts, New Hampshire, New York, and Pennsylvania. Continuing this effort, Price Rite is now undergoing another set of rebrands—this time honing in on Massachusetts. The grocer touts fresh new looks and shopping experiences with grand re-openings in Chicopee, Pittsfield, Springfield, West Springfield, and Westfield, MA.
“Our customers have embraced the marketplace feel, focus on fresh foods, and amazing deals at our rebranded stores,” said Jim Dorey, President. “We are excited to bring this streamlined shopping experience to our shoppers in Chicopee, Pittsfield, Springfield, West Springfield, and Westfield.”
Price Rite kicked off its rebranding campaign in fall 2018 with three stores in Pennsylvania, followed by an aggressive 2019 rollout with 35 additional rebrands in Connecticut, Pennsylvania, Massachusetts, New Hampshire, New York, and Maryland. The changes attracted new customers, generated industry buzz, and even secured a National Grocers Association Creative Choice Award for outstanding marketing and merchandising in the supermarket industry. A press release noted that these rebranded stores focus primarily on deep discounts and fresh foods.
These Massachusetts stores will feature bright, revitalized décor, including enhanced market-style produce departments brimming with fresh fruit, vegetables, and organics. Each store will also include the new ‘Drop Zone’ stocked with special surprise buys on must-have grocery and private label items, and lower prices that extend across hundreds of products. To celebrate the latest grand re-openings, Price Rite is hosting community celebrations on January 24 with music, free sampling, and other fun events.
Price Rite will finish rebranding additional stores in Massachusetts, New York, and Rhode Island in early 2020. Stick with us at ANUK as we wait to see how it all shakes out.
