MURRIETA, CA - As we recently covered in The Snack, West Pak Avocado’s 40th anniversary marks an exciting chapter in the company’s history. The grower, packer, and distributor is proudly looking to the future with the launch of its 40 Years Forward campaign.
“As we celebrate our fourth decade in business, we reflect on our many past achievements with great pride,” commented the company’s Chief Executive Officer, Mario Pacheco.
Part of the campaign is a video and digital marketing series celebrating West Pak Avocado’s 40-year legacy, a press release noted. The video showcases the company’s commitment to sustainability, eco-friendly practices, cutting-edge technology, and delivering premium produce globally.
The 40 Years Forward campaign will officially kick off at the International Fresh Produce Association’s Global Produce & Floral Show. Show attendees can expect an immersive booth experience with a display brimming with bagged avocado promotions from various commissions over the years. The bag wall is the conversation piece for drop-ins and scheduled meetings throughout the show.
VIPs can enjoy a virtual reality (VR) grove tour to experience the beginning of the avocado journey firsthand. Booth visitors can also witness live ripening testing, sample avocado smoothies and beer at select times, and take home swag.
West Pak will also continue its popular Avo Power Sessions, the press release went on to explain, featuring scheduled meet-and-greets with various avocado commissions, such as the California Avocado Commission (CAC), Avocados From Mexico (AFM), and Colombia Avocado Board (CAB), as well as other industry partners.
“We had such a great turnout with the sessions last year that we’re continuing the conversions into this year’s celebrations and 40 Years Forward campaign launch,” said Vice President of Sales and Business Development Joe Nava. “Come help us celebrate, meet the commissions and our industry partners, and discover all of the ways West Pak can help you grow your avocado category—now and 40 Years Forward!”
Be sure to stop by booth #3965 to learn more!
