MURRIETA, CA - California living has many perks, but arguably none are so great as the avocado production that comes along with it. Bringing California avocados to Canadian soil is Murrieta-based West Pak Avocado, as it exhibits at this year’s Canadian Produce Marketing Association Annual Convention & Trade Show (CPMA) for the first time. The event, one of the largest trade shows for fruits and veggies in Canada, is slated for April 24-26 at Vancouver Convention Centre.
“The production of avocados worldwide is changing very dramatically, very quickly,” mentions Christine Connell of West Pak’s Export Sales division. “Now the international marketplace is the hottest part of sales for all of the avocados right now. West Pak has always focused on building relationships while offering the best possible service to our clients—something not every produce company does, even in this competitive market. At CPMA we look to expand our international reach within Canada and to offer our family to the north this same level of respect and service.”
With 3,000+ participants pouring into the forum from all corners of the supply chain, the event offers industry leaders to gain insight into the Canadian business opportunities with education and networking happenings, all the while showcasing produce from all over the globe. Some industry-known heavy hitters that attend the event include buyers from Costco, Walmart, and Safeway, as well as foodservice distributors from Farm Boy, Gordon, and H.Y. Louie.
“This is the first year exhibiting at CPMA, and our team is excited about the prospects it may bring. As growers and packers in both California and Mexico, we have a lot to bring to the table. With our dedication to customer service and our commitment to providing the best possible product and customized offerings, we feel that West Pak is a perfect fit for the Canadian market,” said Vice President of Global Sourcing and International Business Development Kellen Newhouse.
For more details on this year's event and for more fresh produce news, keep checking back with us at AndNowUKnow!
