OXNARD, CA - Word is spreading regarding an exciting packaging development in the avocado sector. Westfalia Fruit USA is upping its sustainability commitments with the launch of a 100 percent plastic-free bagged avocado program in the United States. This strategic play has debuted alongside a one-of-a-kind partnership with recycling technology platform CIRT (Can I Recycle This).
“At Westfalia, ‘to do good’ is at our core,” said Raina Nelson, President and Chief Executive Officer of Westfalia Fruit USA. “As a purpose-driven company, sustainable avocado production, plastic-free packaging, and environmental protection are all especially important to our organization. We continue to invest in unique technology, such as CIRT’s innovative platform, and sustainable packaging in the United States and countries around the globe to do good for our customers, our shoppers, and our planet.”
Want to get a closer look at this new sustainable packaging solution for yourself? Stop by the supplier’s booth at Southern Innovations this week!
As a press release outlined, the solutions-oriented packaging features TÜV-certified netting made of home-compostable cellulose fiber yarns and paper-based film. This holds a unique appeal to consumers as, according to NeilsenIQ, nearly 50 percent of shoppers want brands to take the lead on sustainable change that aligns with their values.
Created with a vision centered around sustainable and regenerative agricultural practices over 70 years ago, Westfalia Fruit aims to achieve zero waste to landfill by 2025 and carbon neutrality by 2030. As the company’s release noted, Westfalia Fruit will recover lifetime carbon emissions by 2049.
"At CIRT, we are thrilled to be partnering with Westfalia Fruit USA in their mission to revolutionize sustainable packaging in the produce industry,” shared Kat Shayne, Chief Executive Officer and Founder of CIRT. “Our innovative platform, QR code, and API technologies empower consumers and companies alike with real-time information on recyclability and compostability, making informed choices easier than ever. Together with Westfalia, we are not only reducing plastic waste but also inspiring change across the entire fresh produce market. This partnership is a testament to what can be achieved when industry leaders prioritize sustainability, and we look forward to contributing to this exciting journey."
Click here to read more about the partnership. And stop by booth #515 during the show!
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