Wish Farms' Amber Maloney Discusses Berry Demand and the Grower's Organic Portfolio Ahead of Organic Produce Summit 2021
- by Jenna Plasterer
MONTEREY, CA - What would the produce aisle be without berries? As not only a trade writer, but someone who has an ever-present supply of the fruit on hand, I don’t want to find out. Luckily for me, and the countless other consumers that head to the produce department for their fill of the delicious, colorful gems, Wish Farms has not only a conventional lineup of berries, but organic as well. And as the Organic Produce Network’s (OPN) Organic Produce Summit (OPS) 2021 approaches, the team at the berry company is preparing to put its full organic portfolio on display.
“This is our first in-person trade show since the pandemic started, and we are looking forward to face time with our current retail partners and visiting with new prospects,” says Amber Maloney, Director of Marketing. “Our team attending will be able to share insights on organic berry economics as well as our outlook for the berry category overall, and we are excited to have quality conversations with buyers and other attendees.”
Headquartered in Florida with growing operations across California, the grower noted that OPS will be the perfect opportunity for Wish Farms to bring together its East and West Coast teams while promoting its first-class fruit. With demand on the rise for the entire berry category throughout the pandemic, buyers would be remiss to miss out on this key chance to discuss the possibility of adding the berry brand’s flavorful supply to their shelves.
“Currently, our organic product offerings include all four major berries: strawberries, blueberries, blackberries, and raspberries,” adds Amber. “As we have continued to expand, these organic varieties have become a staple in our overall year-round program.”
Over the past year, Wish Farms has not only expanded its operation to Oxnard, California, to increase its supply of berries, but has also rung in pivotal milestones such as the opening of a new warehouse and state-of-the-art headquarters. As the company continues to grow, now is the perfect time to get in on the action, evolving with the berry supplier as it looks to make its next move.
Want to be part of Wish Farms’ ever-progressing journey? Stop by booth #319 to find out how you can add its portfolio of organic berries to your shelves, becoming part of its retailer family and giving your shoppers quality products to fill their baskets with.