Wish Farms Launches into Florida Strawberry Season

Fri. December 15th, 2017 - by Jordan Okumura

PLANT CITY, FL – Wish Farms, grower-shipper, has announced an all-new consumer-driven campaign just in time for Florida strawberry season that has your name written all over it! This season, fans of the berry company can sign up for the Wish Farms email newsletter, Berry Lovers, and enter for a chance to win $100 every week.

Amber Maloney, Director of Marketing, Wish Farms“We are looking forward to engaging our Berry Lovers,” said Amber Maloney, Director of Marketing, in a press release. “This is an exciting way that we can thank our longtime Wish Farms fans, and welcome newcomers to the program.”

Tap into your existing and new Berry Lovers alike. Wish Farms encourages fans to share the opportunity to receive what’s-in-season updates, contests, exclusive recipes, and more with friends and family.

Along with this new promotional opportunity, Wish Farms' Florida strawberry season has begun, and is gearing up for peak production in February. Plant City, Florida, is known as the winter strawberry capital of the world, and also where Wish Farms is growing and marketing almost 2,000 acres of Florida strawberries for its November to April season.

Gary Wishnatzki, Owner, Wish Farms“The recent cooler weather we’ve experienced is great for the berries and is helping us kick off Florida strawberry season,” said Gary Wishnatzki, Owner, in a press release. “Consumers are seeing Florida fruit in stores now.”

Due to its incredible flavor profile, Wish Farms has dedicated a large portion of acreage to the Sweet Sensation®, a University of Florida variety known to retain sweetness by maintaining its sugar content and consistent brix levels throughout the season.

“Our main focus is providing customers with the best tasting berries all season long,” continued Wishnatzki.

With Wish Farms' fresh strawberries in stores now, here’s a sneak preview (and holiday hosting idea) of what’s to come in Berry Lovers if you sign up today: Dipped Strawberry Rudolph, new to the Wish Farms recipe catalogue this year.

Rudolph Strawberries

“Dipped Strawberry Rudolph is the first of our new series of quick-style recipe videos,” said Maloney. “Our consumers are on-the-go and they want something fast, fun, and easy to make at home. This recipe is just that, with a holiday flare.”

To watch the Dipped Strawberry Rudolph recipe, click here.

For more information about the Berry Lover sign-up program, visit its website. For more on what’s happening in the fresh produce industry this season, stay tuned to AndNowUKnow.

Wish Farms