Wonderful® Pistachios Celebrates World Pistachio Day With Launch Of New No Shell Flavors
- by Lilian Diep
LOS ANGELES, CA - If you’re like me and have a calendar of food holidays at the ready, then you must have celebrated World Pistachio Day on February 26 with a bang! To help both retailers and shoppers celebrate this wondrous occasion, Wonderful® Pistachios rolled out a healthy and fresh take on the classic flavors consumers know and love by introducing the highly anticipated new flavors of BBQ and Sea Salt & Vinegar Wonderful Pistachios No Shells.
“If you crave the classic and beloved flavors of barbecue and salt and vinegar, but you want a healthier way to indulge, Wonderful Pistachios has you covered,” said Adam Cooper, Senior Vice President of Marketing. “BBQ and Sea Salt & Vinegar join our lineup of No Shells—now featuring six flavors in total—that gives people even more choice when it comes to selecting a healthy and delicious snack.”
Exploding with hickory-smoked flavor and dashed with garlic, paprika, and salt, BBQ Wonderful Pistachios No Shells are an irresistible mix of sweet and smoky that will have consumers thinking of summer all year long. Sea Salt & Vinegar Wonderful Pistachios No Shells, on the other hand, are a treat for taste buds as it is tart, tangy, and delicious. With just the right amount of sea salt and vinegar, they’re an ideal balance of sour and savory. These new items join the existing award-winning Wonderful Pistachios No Shells flavors lineup that includes Honey Roasted and Chili Roasted.
Available now at select online retailers and hitting store shelves nationwide in the U.S. and Canada by early April, the new Wonderful Pistachios No Shells flavors are a tasty tribute to healthy snacking done right. According to the release, the products are a good source of protein with six grams per serving.
Wonderful kicked off World Pistachio Day with a new Instagram campaign, gifting 226 winners a complimentary package of each of the new flavors to try at home before they even hit store shelves.
Looking for more fun ways to engage shoppers in the celebration of World Pistachio Day? Wonderful Pistachios No Shells is a healthy addition to some favorite recipes such as salads, smoothies, and pastries. And as shoppers continue to explore new ways to eat at home, cross-merchandising these products are sure to nab eyes and increase sales.
As the first Wonderful Pistachios product launch in both the U.S. and Canada at the same time and in all sizes (2.25, 5.5, 11, and 22 oz), according to the release, these tried-and-true flavors are expected to continue to propel the brand’s incremental growth in the flavored nuts category. The retail demand anticipates this to be the biggest Wonderful Pistachios product launch yet, outpacing the brand’s Honey Roasted and Chili Roasted Wonderful Pistachios No Shells launch, which was one of the CPG industry’s biggest launches of 2019, earning the IRI Pacesetter Award.
Great in a pistachio bread recipe, used on a pistachio-crusted chicken, or eaten on their own straight from the bag, the possibilities are endless with these beloved products.
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