LOS ANGELES, CA - The ringing of the bell that signifies the beginning of a fight may quickly turn into register rings thanks to this long-standing partnership. Recently, Wonderful® Pistachios revealed it will be sponsoring championship boxer Jose Ramirez once again as he enters the ring to face Josh Taylor on May 22 for the junior welterweight unification title.
During his biggest fight yet, Ramirez will proudly enter the ring wearing the Wonderful Pistachios logo on his shorts, with additional branded gear being worn by his team during the fight, a press release explained. The fight will also raise awareness for causes close to the boxer’s heart.
“Now that I’m fully vaccinated, it’s a big lift off of my shoulders as I head into the biggest fight of my life because I know I’ve done my part to keep myself, my family, and my community safe,” Ramirez said. “I dedicate this fight to the farm workers in California’s Central Valley, because they’re the true heroes who have maintained our food supply in a safe and steady way during this hard time; thank you. And thank you to Wonderful Pistachios for continuing to support my dreams in the ring and in my community.”
In the lead up to the momentous fight, Ramirez, who is a Central California native from Kings County, partnered with Wonderful to ensure farm workers were fully supported during the pandemic. Back in March, the boxing champion addressed the employees at the Wonderful Pistachios and Almonds plant in Lost Hills, California, and encouraged them to receive the COVID-19 vaccine.
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As a result of Ramirez’s dedication to the cause, now, more than 86 percent of The Wonderful Company employees in California’s Central Valley have been vaccinated. Ramirez’s efforts will be showcased in an upcoming installment of the ESPN docuseries “Blood, Sweat, and Tears,” which will offer a behind-the-scenes look at the fighter’s life leading up to the event, including authentic footage captured in his hometown.
The main event fight will take place at The Theater at Virgin Hotels in Las Vegas, Nevada, and will be broadcast live on ESPN and ESPN Deportes on May 22 at 8:30 p.m. ET.
And so the countdown begins to an exciting event, and the even more exciting sales that will follow.
