WP Rawl Launches New Greens Campaign
- by Maggie Mead
PELION, SC - As January comes to a close, so do many of our healthy New Year’s resolutions, but leafy greens grower, processor, and shipper WP Rawl is poised to keep the health party going. In a recent announcement, the company detailed its freshly launched 2019 campaign, Farm Fresh Greens.
“As a company that has been in business for 94 years, we are excited to tell our story and remain the go-to Leafy Greens Guide for our customers and consumers,” said Ashley Rawl, Vice President of Sales, Marketing, and Product Development. “Produce doesn’t magically show up on retail shelves and we are excited to share this educational journey with our consumers.”
Not content to target only the millennial market, the company is going after baby boomers too, with a campaign lasting the full year. The campaign is centered around the idea of providing guidance and education on incorporating leafy greens into different lifestyles and knowledge of produce production, according to the press release. As a Leafy Greens Guide, the company will impart on consumers behind the scenes details and a peek into modern-day farming, including growing, processing, and distribution processes.
The company has brought on several registered dietitians in key market areas as part of the Farm Fresh Greens campaign, in order to serve as “Leafy Greens Guides” for nutrition and wellness. The dietitians will detail specific leafy greens, outlining key health benefits and a thorough nutritional analysis. Each month, the company will continue to partner with social media influencers, providing delectable recipe content using its processed leafy greens brand, Nature’s Greens.
At the center of the campaign, the company, registered dietitians, and social media influencers will share wellness tips, original recipes, recipe videos, nutritional information, and more on their websites, blogs, and social media channels. Offering a direct line of communication between consumers and registered dietitians, the Farm Fresh Greens website will serve as a place for questions about nutrition and wellness.
AndNowUKnow will keep you posted on how this exciting marketing campaign plays out.