Zespri Launches "Celebrate the SunGold" Campaign Featuring Hit from Matt and Kim
- by Eva Roethler
NEWPORT BEACH, CA - Music lovers will find themselves compelled by the latest and greatest from Zespri Kiwifruit. To kick-off the start of the season and celebrate summer sunshine through the solstice, the company has launched a national campaign, Celebrate the SunGold, complete with a new video featuring famous music duo Matt and Kim covering the classic song, ‘Hooked on a Feeling’
“If you’ve ever seen one of our shows you know we’re all about throwing in covers with upbeat summertime vibes,” said Matt and Kim. “When Zespri hit us up with a box of kiwis, which were amazing, and said that summertime vibe is what SunGold is all about, we knew we’d be a great match for this spot!”
Summer is a time of sunshine, happiness, and the seasonal return of SunGold Kiwifruit from Zespri. The campaign aims to highlight SunGold kiwi’s tropical sweet taste and vibrant yellow flesh by drawing parallels between eating the fruit with the indescribable feeling of a warm, sunny day.
The Matt and Kim's cover of ‘Hooked on a Feeling’ is at the core of the campaign, launching on Summer Solstice. The campaign aims to illustrate that the unique taste of SunGold evokes the same, universal feeling a warm, sunny day triggers. The popular hit paired with Matt and Kim’s upbeat style have melded together to create a danceable summer anthem that will add some extra sunshine into the SunGold season.
The cover plays over a short video created through a partnership between Zespri and filmmakers Philip Leclerc and Taylor McWethy. The video brings to life the joyful spirit of summer and the unique taste of Zespri SunGold Kiwifruit.
“We are excited to launch our Celebrate the SunGold campaign and add a little sunshine into everyone’s days with Matt and Kim’s rendition of ‘Hooked On A Feeling.’ When you watch, you can’t help but smile and crave a deliciously sweet SunGold Kiwi,” said Sarah Deaton, Marketing Manager.
Zespri Kiwifruit is continuing to Celebrate The SunGold all summer long throughout the U.S. at sun-filled influencer and consumer events, through digital and mobile activations, as well as on the brand’s social channels. Pick up Zespri SunGold Kiwis at select grocery stores nationwide, including Kroger, New Seasons, Albertsons, and Whole Foods, before the season ends.