ORANGE COUNTY, CA - Can’t believe that Organic Produce Summit is in a few short weeks? We’re in the same boat! As you continue planning which booths to visit, consider adding Zespri to the mix. With its organic SunGold™ and Green kiwifruit programs, the provider is ready to help its retail partners see the power that is organic kiwifruit.
“Zespri has been supplying the North American market with organic SunGold and Green kiwifruit varieties for nearly a decade,” explained Darren LaMothe, General Manager, North America. “Zespri’s had five straight years of growth in organic sales in the U.S., with a four-year CAGR (compound annual growth rate) of 92 percent! Both organic SunGold and Green Kiwi are the top-selling organic kiwi SKUS.”
According to a press release, the company’s organic kiwifruit experienced dollar growth of +28 percent and volume growth of +20 percent in the U.S.
“Our growth is driven by our 1 lb organic SunGold pack,” LaMothe stated. “It accounts for over half of the total Zespri organic sales this past season while driving the largest growth of +60 percent. Kiwifruit is no longer considered an exotic fruit. It is a high-growth, everyday item now and it sells best when it is prominently displayed adding incremental sales to the produce department.”
Click here to learn more about Zespri Organics, the company’s program, and marketing support.
Stop by booth #713 to see Zespri at the show!
