99 Cents Only Stores Gets Fresh Forward with Revamped Image by Jordan Okumura

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Mon. August 19th, 2013 - by Jordan Okumura-Wright

<p><img src="https://cdn.andnowuknow.com/legacyWriterImages/multi.jpg" alt="Cropped Images August 19" />I haven't been inside a 99 Cents Only Store in what seems like forever. Lucky for me, breaking that streak brought a pleasant surprise. Not many consumers think fresh produce when they hear 99 Cents Only Stores, but this company appears to be making great strides to improve its image by creating a produce-forward concept at ridiculously low-prices.<img src="https://cdn.andnowuknow.com/legacyWriterImages/hydro lettuce.jpg" alt="Cropped Images August 19" />This recent visit brought me to a fresh-cut produce section packed with some of the big produce players and their products- Tanimura and Antle's Hydroponic Lettuce, Taylor Farms' Broccoli and Carrot Medley, Freska Mangos, Well-Pict Berries, Green Giant Asparagus, and Mission Avocados. The options are endless and the prices are beyond enticing at 99 cents a pop.<img src="https://cdn.andnowuknow.com/legacyWriterImages/SL0A5595_cropped.jpg" alt="Cropped Images August 19" />More retailers, and discount formats are moving into fresh produce as a way differentiate themselves and entice the broader consumer base. Supermarkets that include Target, Walmart and even 7-Eleven stores which traditionally don't market in 'fresh' are expanding their reach into the concept.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">I suggest breaking your routine and checking out the value that 99 Cents Only Stores are bringing to the fresh produce experience.<img src="https://cdn.andnowuknow.com/legacyWriterImages/salads2.jpg" alt="Cropped Images August 19" /></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">