THE NETHERLANDS - Albert Heijn, the Dutch supermarket chain owned by grocery giant Ahold Delhaize, recently announced that it would be expanding its partnership with BP, a convenience sector powerhouse. This expansion will include “to go” shops at more than 100 BP retail sites across the Netherlands.
“This cooperation with BP seamlessly fits with our growth strategy,” stated Marit van Egmond, CEO of Albert Heijn. “We want to be there for our customers anywhere and everywhere. Around the corner, on the road, and via ah.nl [Albert Heijn's Netherlands website]. Customers need tailor-made solutions, especially when it comes to food and drinks. Their choices may change from moment to moment. With our 130 years of experience, we want to make tasty and varied food accessible to everyone and everywhere in the Netherlands and Flanders. In our supermarkets, but also on the road, for example in hospitals, at train stations, colleges, and thus petrol stations.”
Customers will soon find an Albert Heijn ‘to go’ shop at selected BP retail sites nationwide where they can buy tasty, fresh food and drinks for on the road.
A press release explained that this partnership brings together the long-standing expertise and experience of both BP and Albert Heijn to provide a unique convenience range. BP’s existing shop offer will be expanded with the new range later this year, focused on its network of company-owned retail stations.
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With Albert Heijn ‘to go’ at our retail sites, we’re meeting a growing demand for convenience, offering a wide, innovative, and high-quality range of food and drinks for on the road,” remarked Ruben Beens, CEO of BP Nederland. “Together with our BP Ultimate premium fuels, we offer motorists everything they need at easily accessible locations across the country, with extensive opening hours. The partnership with Albert Heijn underpins the delivery of our strategy to grow our convenience offer globally.“
Consumers will be able to choose from a wide range of freshly prepared food and drinks, including sandwiches, salads, and snacks, as well as fresh fruit and vegetable juices.
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