BOISE, ID - As the saying goes, the perfect packages come in twos! Albertsons and Instacart are strengthening their partnership and teaming up to combine organic products and the convenience of online grocery in a one-stop-digial-shop. This week, the pair announced the launch of O Organics® Market, a virtual store offering organic, natural, and better-for-you-foods, beverages, and grocery items.
“With nearly 3,800 items from O Organics®, Open Nature™, and other organic and natural brands, O Organics Market is another important step in our strategy to deliver customers what they want, when they want it,” said Shane Sampson, Albertsons' Chief Marketing and Merchandising Officer. “With such a broad selection of organic and natural products, customers will be able to order from exclusive items like Open Nature Sockeye Salmon and O Organics Mission Figs, to more commonplace products, like Dave’s Killer Bread and Annie’s Organic Fruit Snacks.”
Initially launching in San Francisco and Washington D.C., but with plans to reach more cities in the future, Albertsons’ and Instacart’s new online store will meet the needs of shoppers seeking organic and natural products, while also expanding both companies’ digital footprint.
"We are excited to expand our partnership with Albertsons Cos. by powering the O Organics Market," said Nilam Ganenthiran, Instacart’s Chief Business Officer. "Their forward-thinking approach to meeting customer demand is exactly where the grocery industry is headed."
According to a press release, O Organics—which provides an assortment of USDA-certified organic products at a great value—and Open Nature—which provides high-quality, minimally-processed products for the well-being of customers and the environment—are part of Albertsons’ portfolio of exclusive and trusted private label brands sold exclusively at the company’s stores, including Safeway, Albertsons, Vons, Jewel-Osco, Acme, Shaw’s, and United Supermarkets.
For more information about this exciting new shop, visit https://www.instacart.com/o-organics. For more on retailers innovating the grocery experience, stick with us at AndNowUKnow.
