LONDON, UK - Never did I assume the parsnip might envy the carrot, but in the scenario painted in Aldi’s latest animation that clearly seems to be the case. As the retailer continues to put a fresher face forward whilst expanding its footprint, it has taken its Kevin the Carrot campaign even further with its latest animation Kevin the Carrot Casting.
Brought to life by London’s cutting-edge brand and marketing company McCann, the video below ads even more fun personality to the company’s carrot representative. Disney, Pixar, and produce fans eat your heart out as you watch the 39 second spot below.
As we previously reported, the company made a fresh produce splash for its Christmas advert with the endearing short story of Kevin’s journey across the dining room to meet Santa, narrated by the famed voice of Jim Broadbent. This latest takes us behind the scenes of casting for that endearing commercial, and the carrot-characters that vied for the honorable spot.
Aldi seems to have pulled out all the stops for its veggie representative. McCann brings an impressive portfolio of branding and advertising that goes back to 1927, and boasts a client list with names such as:
- Nestlé
- Subway
- General Mills
- Coca Cola
- Mastercard
- Johnson & Johnson
It seems already the little carrot’s toy has been in high demand across the pond as well, according to a report from The Scottish Sun, bringing the coveted love of children to fresh produce.
What magical ventures will Aldi take Kevin on next, and will other fruits and veggies be touched by his already increasing fame? We’ll be sure to keep you tuned in to this and other campaigns that garner fame for industry categories.
