Alexis Peterson Reveals How Georgia-Pacific is Driving Packaging Solutions Forward
- by Kayla Webb
ATLANTA, GA - After experiencing the first-ever United Fresh LIVE! in June, we here at AndNowUKnow can’t help but predict that the effects of this one-of-a-kind trade show will be revealed over the next couple of years. After sitting down with Alexis Peterson, Marketing Manager for Georgia-Pacific, I know that this prediction will soon be a reality, especially with Georgia-Pacific leading the pack.
“Georgia-Pacific had a very positive experience with the virtual United Fresh LIVE!. Visitors to our booth were highly engaged and open to learning about our products and services. Although we missed seeing people face-to-face, everyone seemed to embrace the new format, and it offered some advantages over a traditional trade show experience,” Alexis shared with me. “A lot of opportunities have been taken off of the table in 2020, so everyone seemed to have an extra level of enthusiasm to engage. Kudos to United Fresh on moving forward with the event.”
Alexis went on to note how the virtual format benefitted the Georgia-Pacific team. One of the most significant benefits was the ability to glean real-time insight into what information was of most interest to Georgia-Pacific visitors—a level of visibility that has proven tremendously valuable.
“One of our biggest takeaways from the event was taking a fresh look at the ways we do business. Adapting and learning from these new experiences can make us a better company in the long term,” Alexis emphasized. “Georgia-Pacific also benefitted from visiting our customers’ virtual booths to see how they are marketing their products. The virtual format allowed us to better understand our customers’ marketing message, making it easier to identify ways we can help create more value for their business.”
While the innovator's team explored other companies’ booths, the Georgia-Pacific booth was definitely a memorable one on this year’s trade show floor.
“We took full advantage of the virtual format by changing our booth each day to showcase a different aspect of our business,” Alexis added.
One day included a spotlight on the company’s bulk packaging and digital print, both of which are standout product offerings.
“We have two strategically located facilities that manufacture double-wall, triple-wall, and laminated bulk bins. When our bulk bin capabilities are paired with Georgia-Pacific Hummingbird, growers can showcase their produce in eye-catching, high-graphic packaging,” Alexis explained. “Georgia-Pacific is one of the only companies in North America operating a 110-inch digital web press, and our customers are taking advantage of this capability by showcasing copromotions, adding custom QR codes, and printing a design across multiple packages to create a billboard effect.”
Georgia-Pacific's innovation, mechanical packaging, produce yards, and sustainability also had their moment to shine at this year’s United Fresh LIVE!.
“It’s been a challenging year, but Georgia-Pacific is proud of the way we’ve been able to help our customers drive sales and navigate this volatile business environment. We’ve accomplished this by enabling them to focus on their core business and bringing them packaging solutions that are better suited for this new world,” Alexis concluded.
For more post-United Fresh LIVE! coverage, keep reading the latest news from AndNowUKnow.