FRESNO, CA – Alyson Dias will be joining the the California Table Grape Commission as the Director of Advertising and Digital Media. She will handle the commission’s global brand message development, and oversee its use throughout the organization’s communication tools.
Dias is joining the commission after working at Fresno-based Duncan Enterprises for 13 years, most recently as the Director of Marketing Communications, where she primarily focused on digital campaign development. She has also been a speaker at California State University, Fresno, on topics related to digital marketing. Dias earned a Bachelors of Arts in Mass Communication & Journalism and a Masters of Business Administration from California State University, Fresno.
“We are very excited to welcome Alyson to the team,” said Kathleen Nave, President of the California Table Grape Commission, in a press release. “Alyson brings to the commission more than a decade of experience in consumer engagement with a focus on curating the kind of compelling stories that will support continued industry growth.”
Dias will now be focused on coordinating teams in consumer and trade campaign development, advertising, and digital media. She will also direct the advertising program for the U.S. and Canada.
