<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;line-height:130%"> Kansas City, KS </span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">By Jordan Okumura<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">03.28.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Associated Wholesale Grocers has launched a social media monitoring and engagement program to support its member retailers. Trained subject-matter experts are leveraging technology to monitor social media websites and other online resources through the program, the Customer Connect Center (C³).<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><iframe width="450" height="253" src="http://www.youtube.com/embed/EGjNm8ILoUU?rel=0" frameborder="0" allowfullscreen></iframe><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">"We are always looking for ways to provide high-value services to our retailers," said Steve Arnold, AWG Sr. Vice President of Grocery Products. "Our marketing and advertising group contains really talented social media experts. We will keep our independent retailers competitive in the fast-paced digital marketplace through offensive and defensive monitoring and engagement."<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">AWG Marketing/Advertising team provides full-service marketing and advertising programs for its member at competitive rates, according to a press release. The team is also leveraging the C³ to monitor conversations around the company's four private-label brands: Best Choice, Always Save, Clearly Organic and Superior Selections.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">"We already create and manage digital programs for many member retailers around the country," said Corporate Marketing Manager Kate Favrow. "The C³ will enhance these programs by helping retailers to act upon social media conversations and data."<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.awginc.com/index.html" target="_new"> Associated Wholesale Grocers </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
