Bee Sweet Citrus to Debut New Point-of-Sale Material at International Fresh Produce Association Global Produce & Floral Show; Monique Bienvenue Discusses
FOWLER, CA - The team over at Bee Sweet Citrus is packing its bags and getting ready to fly to Orlando, Florida, for the inaugural International Fresh Produce Association (IFPA) Global Produce & Floral Show. Once there, the citrus grower will show off its new modernized label and point-of-sale (POS) materials.
“Not only is our team thrilled to participate in one of the biggest produce events of the year, but we are also excited to showcase our seasonal citrus varieties and debut our new point-of-sale material,” stated Bee Sweet Citrus Director of Communications and Compliance, Monique Bienvenue. “After two years of postponed events, we’re excited to see our industry partners and show our customers what we have to offer for the season.”
Currently, Bee Sweet is transitioning from its offshore program to the domestic citrus season, a release explained. Right now, domestic Melo Gold grapefruit, Meyer lemons, and lemons are available for customers, and the company will start shipping California Navel oranges and Satsuma Mandarins next week. Bee Sweet’s Clementine Mandarins will be shipping out the first week of November.
All of these products will be packaged with Bee Sweet’s updated labels and supported by the company’s POS materials.
“Over the last two years, our team has worked hard to fine-tune the Bee Sweet Citrus label and design supplemental material that can help our customers market the citrus category,” continued Bienvenue. “Exhibiting at the Global Produce & Floral Show provides us with an opportunity to showcase our hard work and gives our partners the chance to see our label in action.”
To read more about Bee Sweet’s showcase, click here. Also, make sure to visit the grower’s booth, #3296, to see these updates for yourself.