NEW YORK, NY - Blue Apron has been through the ringer in the past year. After becoming a penny stock, it attempted to stage a comeback by partnering with Weight Watchers (WW) and then hiring a new CEO.
And now, the meal kit provider has revealed the new hire of Irina Krechmer as Chief Technology Officer. She will be responsible for the company’s technology strategy, focusing on enhancing its platform to drive growth, and will report directly to President and Chief Executive Officer Linda Findley Kozlowski. Krechmer will be expected to start June 17.
"I'm very excited to join the incredibly talented team at Blue Apron and to have the opportunity to make an impact on the company's next chapter,” said Krechmer. “I'm inspired by Linda's customer-centric vision and see a great future ahead for Blue Apron. I believe its technological capabilities will be paramount to its long-term success."
According to the company’s press release, Krechmer has over 20 years of experience in designing, developing, and implementing customer-focused technology solutions, primarily at e-commerce, media, and consumer technology companies.
Linda Findley Kozlowski, President and CEO, added, “We’re thrilled to welcome a technology executive of Irina’s caliber, an experienced and multifaceted leader with a drive for growth, to the Blue Apron team. Technology fuels our business, from our supply-demand coordination activities and operational effectiveness to how we connect with customers and arm them with tools to manage their relationship with us."
She continued, stating that, "As we chart our strategic roadmap, we’ve identified significant opportunities to enhance our technology platform to deliver the best possible experience to our customers. Irina’s leadership will be critical as we drive an integrated strategy that ensures engaging with Blue Apron is intuitive, convenient and flexible across all of our customer touchpoints.”
Previously, Krechmer served as VP of Engineering at XO Group. She led the successful transformation of the company’s technology platform to drive customer engagement as VP of Engineering. Prior to XO Group, Krechmer was Executive Director of Engineering at Amplify, a curriculum and assessment company where she focused on designing tools and services to improve educators' ability to teach and test students.
Krechmer was also a Director of Enterprise Platform Engineering at Redcats USA before that, where she led its global e-commerce platform implementation. Additonally, Krechmer received a Bachelor of Science in Applied Mathematics from Odessa National ‘I.I. Mecnikov’ University in Ukraine.
Congratulations to Irina Krechmer from the AndNowUKnow team!
