Braga Fresh's Vice President of Sales Heather Fuller Shares Southern Innovations Lineup
SALINAS, CA - Wheels are up in the air as industry members touch down in Savannah, Georgia, for Southeast Produce Council’s (SEPC) Southern Innovations. While you’re perusing the show floor, you won’t want to miss what Braga Fresh has to offer. I checked in with Heather Fuller, Vice President of Sales, to learn more.
“We will be showcasing our organic baby Iceberg and three new salads under our Josie’s Organics brand—the Organic Spring Blush, Lemon Herb, and Rustic Tomato,” Heather shared with me. “Although these items launched earlier this year, this is the first time we are able to talk about their benefits to our customers in person.”
Heather noted that, while the Southern Innovation’s theme of “What’s New” aligns with the company’s current strategies in some ways, Braga Fresh is also taking a unique approach to strategic growth plans.
“We are definitely focused on what’s new in the marketplace, like new items, new technology, and e-commerce options, as well as changes to the industry and the new market climate. We are just as focused on what is constant. This means we look to the importance of our partnerships, stability in the supply chain, along with quality product and great service,” Heather explained. “Disruption provides opportunity, and we are laser-focused on helping our customers succeed in this business environment.”
With its growing line of organic, value-added salads and convenience vegetables on offer, Braga Fresh and its Josie’s Organics line are ready to provide retail customers with on-demand products.
“Innovation will be our focus in 2022,” Heather said, sending me off wanting more. “Expect more on the horizon in our value-added categories!”
To check in with the team, be sure to stop by booth #306!