IRVINGTON, NY - Illuminating its dynamic growth and expansion, BrightFarms aims to captivate attendees at the International Fresh Produce Association’s (IFPA) Global Produce & Floral Show in Atlanta, Georgia. The company will unveil three state-of-the-art greenhouse hubs while showcasing its award-winning Crunch Kits®.
"Our new greenhouse hubs are designed to meet the surging demand for fresh, locally grown greens," shared Steve Platt, Chief Executive Officer. "We're excited to showcase the future of indoor farming at IFPA 2024 and give attendees a look at what a coast-to-coast indoor supply chain can achieve."
According to a press release, BrightFarms is set to enhance its footprint with new regional greenhouse hubs in Lorena, Texas; Macon, Georgia; and Yorkville, Illinois, which opened in September. This expansion will triple the company’s capacity, allowing it to meet the growing demand for sustainably grown leafy greens across the United States. In fact, by 2025, BrightFarms aims to reach two-thirds of U.S. households.
Supported by its affiliation with Cox Farms, a new venture from Cox Enterprises, BrightFarms is positioned to help revolutionize the agricultural landscape. This partnership accelerates BrightFarms’ mission to deliver sustainable, pesticide-free greens while ensuring a resilient food supply that aligns with consumer preferences.
At the show, attendees can sample BrightFarms’ award-winning Crunch Kits. The Mediterranean and Southwest Chipotle Crunch Kits feature BrightFarms’ signature Sunny Crunch™ lettuce and offer a fresh and convenient meal solution.
Be sure to visit booth B551 to learn more, and be on the lookout for more show updates from AndNowUKnow!
