IRVINE, CA - Do you feel that? That’s the feeling of being smack-dab in the middle of the peak of the California avocado and produce trade show seasons. The California Avocado Commission (CAC) is commemorating this very busy season at its virtual booth with complementary online programming at next week’s United Fresh LIVE!
“Participating in a virtual trade show is a new experience for the commission and we are hoping for hearty engagement with customers and other industry members during the event,” said Vice President of Marketing Jan DeLyser. “During a traditional trade show, CAC brings added value with in-booth activity. With the virtual booth focused on chat and messages, we decided to host daily web-based presentations to add value to the virtual experience.”
One way CAC is celebrating the ongoing season is with live presentations, which DeLyser, Retail Marketing Directors David Anderson and Carolyn Becker, Marji Marrow, and additional CAC staff will participate in during the second hour of the expo’s “power hours” (from 10 a.m. to noon PST, June 15 through June 18).
These web-based presentations will be hosted via Zoom and will cover a range of topics, including updates on the California avocado crop, discussions on how CAC pivoted its marketing programs due to 2020 realities, talks by Kim Kurata about foodservice programs, highlights about avocado nutrition, and chef demonstrations—all of which complement key United Fresh daily topics like women in produce, organics, and foodservice, according to a press release.
“I would like to invite California avocado customers and industry members to visit the commission’s virtual booth by registering for United Fresh LIVE!, attending the expo and searching for ‘California Avocado Commission’, as well as joining our Zoom meetings,” said DeLyser. “We may not be able to hug or shake hands, but it sure will be good to chat.”
For a list of daily topics and the links to join each day’s Zoom meeting, click here. And to register for United Fresh LIVE!, click here.
Who's excited for United Fresh LIVE!? The ANUK team sure is, so we'll see you there!
