California Avocado Commission Promotes Consumption at Breakfast

Irvine, CA

The California Avocado Commission has kicked off the season with its “Wake up to Breakfast with California Avocados” promotion. The meal represents tremendous growth opportunities for avocado consumption, which the Commission aims to encourage. The promotion works well with spring merchandising events including Easter, Mother’s Day, and Cinco de Mayo.

“Spring is a time of new beginnings and we have the fruit to support retail and foodservice avocado promotions with an estimated 515 million-pound crop in California this season,” said Jan DeLyser, CAC vice President of Marketing. “Breakfast provides an important start to the day, and avocados make a great addition to a morning menu.”

For retailers the Commission developed a Wake up to Breakfast with California Avocados recipe booklet, which can be ordered at CaliforniaAvocado.com/retailers.

“CAC is encouraging demand by building up the breakfast day part/meal occasion,” said DeLyser. With category supply increasing significantly it is critical to continue fostering demand for avocados; we are providing retailers with the opportunity to include the breakfast recipe booklets on their California avocado displays and to promote avocados for breakfast use.”

The Commission also is using online and social media outreach to support the breakfast marketing initiative.

California Avocado Commission