WATSONVILLE, CA - In alignment with the company’s efforts to prioritize environmental conservation, sustainability, ethical business practices, and social responsibility, California Giant Berry Farms is sharing the exciting news that it is now a supplier of Fair Trade Certified strawberries.
"We're thrilled to pioneer the production of Fair Trade Certified strawberries within California," Joe Barsi, President, California Giant Berry Farms, expressed. "This represents a significant milestone in our continued journey toward sustainable and socially responsible agriculture. By obtaining Fair Trade USA’s certification, we're not only ensuring fair compensation for workers but also empowering our local communities."
With the inaugural pick of Fair Trade Certified strawberries under its belt, California Giant Berry Farms is meeting the consumer where they are in their values and lifestyles. This new program underscores the company’s mission to deliver the best quality berries and nourish its communities.
California Giant Berry Farms represents a standard-raising class of growers with its large-scale berry operation achieving Fair Trade USA’s certification for California-grown strawberries, according to a press release.
"We are thrilled to partner with California Giant Berry Farms to deliver the first Fair Trade Certified strawberries from California,” Paul Rice, Founder and Chief Executive Officer of Fair Trade USA, stated. “When we launch a new product, we always look for a partner who is values-aligned and has demonstrated a commitment to sustainability. It has been wonderful to work with California Giant Berry Farms to bring the program to life with their workers and leadership.”
Providing sweet, sustainable berries to consumers is one of many areas where this company thrives. Congratulations on this amazing achievement, California Giant Berry Farms! Cheers to your continued success.
