Canada Safeway announced it has signed a long term contract renewal with LoyaltyOne’s AIR MILES Reward Program. Canada Safeway has long been a sponsor of the LoyaltyOne AIR MILES Program, and for good reason. With about 2/3 of Canada’s households participating, The AIR MILES Reward Program is Canada’s most popular and widespread coalition loyalty program. Reward miles are redeemable for over 1,000 different prizes, including travel, movie tickets, and electronics. Bryan Pearson, President of LoyaltyOne stated that, "Canada Safeway demonstrates its leadership in the grocery industry by continuously innovating its marketing approach, leveraging data insights and issuing reward miles to drive consumer behavior. “ He also added that “Canada Safeway's integration of the AIR MILES value proposition among its business strategies helped it define the grocery space in Western Canada and differentiate itself in the competitive grocery segment." Shoppers can begin collecting reward miles by presenting their AIR MILES card during qualifying purchases.<hr class="legacyRuler"><hr class="invisible minimal-padding">
