Chiquita Launches New Limited-Edition Sticker Series for Bananas

Tue. January 26th, 2021 - by Lilian Diep

FORT LAUDERDALE, FL - Healthy eating can be both advantageous and fun, especially with Chiquita on the team. The banana provider is continuing its mission of highlighting the fun side of fresh produce as it launches a new, limited-edition Sticker Series strategy, which will adorn millions of its bananas from the end of January through February.

Tina Varjabedian, Marketing Manager, North America, Chiquita“As people continue to focus on their health, Chiquita hopes this sticker series will serve as a fun reminder that healthy eating doesn’t have to be complicated,” said Tina Varjabedian, Marketing Manager, North America. “Whether they’re enjoyed as an on-the-go snack or used in a flavorful recipe, Chiquita bananas are a delicious and simple way to add essential vitamins and nutrients to any diet plan.”

According to the company’s release, the new series focuses on the benefits of Chiquita bananas.

The transformed Blue Stickers feature a combination of essential vitamins and nutrients found in Chiquita bananas, along with playful sayings such as “Nature’s Candy Bar” and “Rush Hour Fuel” that showcase the versatility of the delicious fruit.

Chiquita has launched a new, limited-edition Sticker Series which will adorn millions of its bananas from the end of January through February

Additionally, the Ingredient Stickers are a timely nod to current trends, as a recent study cited by Chiquita reports that 77 percent of U.S. adults are actively working to improve their health. With this in mind, Chiquita is setting out to educate consumers on the health benefits and convenience of eating its bananas.

To encourage banana lovers to find new and creative ways to use them in the kitchen, Chiquita has developed a variety of banana-centric recipes for fans to make at home. Rich with a variety of essential vitamins and minerals, enjoying Chiquita bananas can contribute to a well-rounded, healthier lifestyle.

With health and wellness top of mind for consumers, Chiquita's newly transformed stickers showcase the versatility of bananas

Bananas are packed with fiber, vitamin B2, and natural sugars. These nutrients help the body stay full throughout the day and provide lasting energy without the highs and lows of a sugar spike. Bananas also have high levels of potassium, which is key for building lean muscle and protecting the heart.

For more ways to encourage healthier eating in stores, keep checking back to AndNowUKnow as we bring you the latest.