MIAMI, FL - Nothing is slowing down Continental Fresh and its Water For All program. With the Viva Fresh Expo coming up in merely a few days, the grower, shipper, and importer is celebrating its ongoing impactful initiative along with an abundant supply of mangos.
"Our mission extends far beyond selling fresh produce; we're also deeply committed to making a difference," shared Albert Perez, Founder and Chief Executive Officer of Continental Fresh, and Chairman of the National Mango Board. "We're passionate about addressing water issues both domestically and internationally. Through initiatives like Water For All, we aim to break the poverty trap and empower communities."
Continental Fresh prides itself on connecting dependable growers to its retail, foodservice, and wholesale customers in the United States. As Viva Fresh approaches, the importer is gearing up to exhibit its dedication to both fresh produce and corporate social responsibility at booth #1105.
Celebrating an abundant mango supply available from April through the summer and sourced from Mexico, Guatemala, Costa Rica, and Nicaragua, Continental Fresh is encouraging Viva Fresh attendees to reap the opportunities of partnering with a corporate social responsibility initiative such as Water For All. Retailers are encouraged to promote mangos by increasing shelf space and promotions with Water For All branded mangos.
The company’s latest campaign, PLU with Purpose, spotlights the benefits of its Water For All branded mango program. For every Water For All branded box of specialty labeled mangos sold, a percentage of the proceeds is donated to BLUE Missions, a non-profit organization that connects families in Latin America to clean, fresh water through clean water and sanitation projects.
Stop by Continental Fresh’s booth at Viva Fresh to learn more about this impactful initiative and ways to promote mangos all season long.
