YAKIMA, WA - Shoppers are not just about to get excited about this variety, they’re also going to learn exciting new ways to use it, as Cosmic Crisp® is offering new recipes and inspiration during this super sweet season, establishing itself as a staple in the homes of many shoppers.
“Inspiring people to enjoy Cosmic Crisp apples in new ways is what our brand is all about,” said Kathryn Grandy, Chief Marketing Officer of Proprietary Variety Management. “It’s remarkable to have a fruit that really can be used for any type of cooking and baking. Because it is naturally slow to brown, it’s really ideal for snack boards and entertaining. Now is a great time to find Cosmic Crisp in grocery stores nationwide.”
The new recipes include delicious takes on the current food board craze, according to a press release, providing shoppers with the perfect combinations featuring the Cosmic Crisp, which is grown exlcusively in Washington State and is now in its first full season of availability. The company's culinary partner Chadwick Boyd Lifestyle created an alluring Super Board menu that features hand pies, cheddar dip in a Cosmic Crisp apple, apple-cheddar crackers, and more.
The brand also tapped food editor and cookbook author Tara Teaspoon to host an Instagram live event to show consumers exactly how to incorporate Cosmic Crisp into this tasty treat, as Teaspoon’s book Live Life Deliciously has a chapter dedicated to crafting enticing snack boards. The program also urges Cosmic Crisp fans can share their unique creations all month with the hashtag #CosmicCrisp for a chance to win a Snack Board set.
Cosmic Crisp is also launching a trio of simple, yet impressive recipes that are perfect for this upcoming Valentine’s Day. The three new recipes showcase the versatility of the unique variety, from roasting to cooking to baking, which is a product of its balanced flavor, crisp texture, and juiciness.
Whether they find their way onto snack boards or into a mouthwatering dinner recipe, these Cosmic Crisp apples are something every apple-loving shopper will be taking home with them.
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